Users will soon have a new feature that enables them to lessen the quantity of AI-made videos appearing in their feeds. This initiative comes as the company announced that it presently contains more than 1 thousand million AI videos.
Testing and Rollout
This change is being tested over the coming weeks before a global rollout. This advancement aligns with a increase in AI-generated material, spurred by new AI video creators.
AI Proliferation Online
Recent reports that almost 10% of the quickest rising content creators on another major platform primarily display AI-generated videos. A large amount of this output is considered mass-produced AI material, a term for poor-quality, factory-style content that is often absurd or bizarre.
Our research shows that a lot of users enjoy content created using AI tools, including AI artwork to informative clips, and we want to provide users the option to adjust the amount of that, based on their own preferences,” said a spokesperson.
Volume and Proportions
TikTok announced that there are now 1.3bn videos on its network identified as artificially created. Collectively, in excess of 100 m media items are uploaded to the service every day, making AI content a relatively small part of its overall inventory.
Customizing Your Feed
Members will be able to limit or boost the level of artificial media they view by accessing the “manage topic” option in the app and selecting “AI-generated content”. Other topics that can already be modified under the tool include current affairs, style, beauty, and choreography.
Content Labeling and Policies
TikTok’s guidelines mandate content makers to tag lifelike artificially created content, and it forbids malicious AI impersonations of celebrities or crisis events. Any believable AI-generated clip that is unmarked can be deleted under its terms of service.
In addition, the app will henceforth add an AI-generated tag to content created with its built-in AI features, or detected by an industry-wide initiative for spotting content made by AI. This measure is intended to help prevent users from attempting to circumvent the tagging system.
Responsible AI Funding
The platform is also launching a $2 million AI literacy fund for professionals and groups to produce learning resources about using AI responsibly. This program will benefit educational bodies dedicated to training programming and robotics.
Platform Protection
The platform has supported its content review process, amid debate over proposals to make redundant numerous review team members in the United Kingdom. It is planning to cut a significant number of roles in its trust and safety division in London, with trade unions and digital protection specialists raising concerns that staff are being displaced by machine-led review.
A company official stated that people-led review would still have a role, but automated tools can protect employees by filtering out the most graphic content ahead of it gets reviewed by people. The platform stated a 76% decrease in explicit and harmful content reviewed by human moderators over the previous year due to intervention by its machine learning processes.
“We think that it’s essential to combine people and machines to ensure user safety,” she said. “We’ll have humans as involved in the system, but we also think it’s extremely critical to minimize viewing of unsafe media as quickly as possible, which is the area in which a lot of the machine support is really helping us work at speed.”
